Kotak Mahindra Bank's new musical ad with Vinay Pathak playing the central character of Subbu has been airing for past few days. The ad was initially shown just as a musical piece without any reference to the Bank, guess, to create curiosity in the mind of viewers. Vinay Pathak is dressed in bank's color code, the only clue to connect to the bank while rest of the ad is in black and white frame.
Ad has a musical piece which signifies the advantages of Kotak Mahindra Bank over others. It might sound irritating to some, but over the time as the ad keeps hitting your ears, you get used to it. But it certainly is not addictive as the Tzinga or Fanta ad. The lyrics are simple to follow.
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Khol le khol le, aankhe khol le
Life main khushi ka khata khol le
Tu 4 par kyon hai atka, le sakta hai jab chakka
Char se bada hai sssss
SIX
50% jyada kama le
Bank ka darwaza tu khol le
Online khata khol le,
Bank ko tu ghar bula le
Tax thoda aur bacha le
Hi hi hi, hai na amazing
Char se bada hai sssss
SIX
Khol le khol le
Bindaas khol le
Life main khushi ka khata khol le
Life main khushi ka khata khol le
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Ad does no impress overall, not enough to run and open an account in the Bank. But two things to look for in the ad. First the moment where Vinay Pathak takes a taan at "Char se bada hai" line. It reminds you of similar act by Aamir Khan in "3 Idiots", if you remember what I am saying and you watch movies that minute.
Second, there are few pieces of Bongo played in the ad. Listen carefully. They are fantastic. Not very often, now a days, you get to listen Bongo now a days.
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