Do you remember this commercial by Cadbury Dairy Milk from way back in 90's.
This was one of the most watched and talked ad in those days. A girl doing awkward dance on the ground in front of all the people around was something that grabbed every body's attention. This ad made Cadbury Dairy milk a household name in India. Cadbury became a reference in the field of Chocolates. Many similar interesting ads then followed which continued to keep the Cadbury and its name on every body's lips.
Recently, I came across these ads which changed the whole picture about Cadbury at least for me. These ads were nothing but yuck. Of coarse, it gives the message exactly that Cadbury Silk is so smooth that its almost in molten state and spreads every where while you try to eat it. But it was too much for me to even watch it, forget liking the ad and so the Cadbury Silk. I would never have tried this chocolate.
But then recently this ad started airing on TV and it slightly changed my impression about Cadbury Silk. This is one wonderful ad where expressions do all the talking. Its just a conversation among two people by eyes and hands in adjacent cars who both are enjoying Cadbury Silk. They point to each other that a little of their Cadbury Silk is on their face.
The ad has been so wonderfully done that it does leave you with a feeling to try it once. The music, song and expressions of the two actors have worked out very beautifully. If you have not watched this ad then you surely are missing something. With this I believe Cadbury has regained what it had lost with couple of bad ads. Do watch this ad and do enjoy Cadbury Silk
10 comments:
Nice... Technology News
ads are creative; i like them all
True the Cadbury ads are real fun and fairly artistic.
Well Doc.. i love the commercials of Cadbury Silk .. they remind me when i am buying any chocolate and I change decisions in favour of it :)
That just prove that TV commercial do effect the decision making power of Consumers.
True and I was missing that in some ads. But this recent one changed it all.
I liked the most recent ones, earlier ones were difficult to watch.
I loved the recent Cadbury ad.. the one you mentioned where all the expressions do the talking. Without saying a single word two people are able to communicate so well. Even if the ads aren't that good the product will always be the best source of milk chocolate for me. Great post !!
Of course, Nothing can beat Cadbury Dairy Milk in India. Thanks for appreciating the post. Looking forward for more of your presence here.
Yes, I remember those golden days ads ...I liked Silk commercials too but didnot like the product as such. Well written piece of article.
Shilpi
http://shilp3005.blog.com
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