Baithe Rahane ka Time Khatam: Times of India Commercial - Contents of life

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Wednesday, June 5, 2013

Baithe Rahane ka Time Khatam: Times of India Commercial

The Times of India along with Maruti Suzuki has come up with a new commercial trying to awake people making them realize of their responsibility towards the Country and the Society. The commercial indicates that its time to take things in your hand and not to rely on the politicians and bureaucrats who pretty much do nothing but sit idly on the responsible seats and use its power for their own purpose. The commercial also suggests that its also time for people to wake up and instead of continuing their casual attitude to just criticize others for no change around but actually take the responsibility of change in their hands. The commercial  symbolically indicates by burning all the chairs around to wake up and do something to bring a change.
 When I first saw this commercial I first thought, it is another ad in the sequence by the present Government to show off their good work, released recently considering the upcoming Loksabha elections. But towards the end one realizes the origin is different. Apparently it has not created the kind of impression that was expected. The music behind the commercial can actually a good grip if you listen it again and again ( just like I did to write this post). The lyrics are not that impressive. Seems the song writer was given few words in advance and compelled to make a song out of those. 
Secondly, I am really not sure if such ads are going to create even a small ripple any more. People have learnt their lessons. Had it been few years back when Anna Hazare or  Arvind Kejriwal or Baba Ramdev were trying to bring revolution based on Janadhar, things would have worked. But every body has by now seen how such attempts to bring revolution are crushed down. I would request Times of India to actually suggest the ways by which people can bring the situation of "Time Khatam" that this song keeps on repeating.
Over all the commercial is OK. You can see it once in a while, try to rhyme it, but surely no body would take it seriously.  If you are interested, here are the lyrics I could understand. Except for one word, I have pretty much written it down correct. If you find any mistake or wish to fill up the missing word, write it in the comments and I will edit it.
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Baithe rahane ka time khatam
Ab main hi woh, ab main hi hum
Narebaji se tang hoon main
Na kisi paksha ke sang hoon main
Ye jimma mera jimma hain
Jimmedari ka anga hoon main


Baithe rahane ka time khatam
Iljaamon ka ab time khatam
Tu tu main main ka time khatam
Ab main hi woh, ab main hi hum

Baithe rahane ka time khatam
Doshi kahane ka time khatam 
Tu tu main main ka time khatam
Ab main hi hoon, ab main hi hoon

Meri -----,     ye meri jimmedari
Ye woh sab sare main hi hoon
Mujhse hi uttar pana hai
Kayar bhi main, shayar bhi main
Mujhme hi antar lana hai

Baithe rahane ka time khatam
Iljaamon ka ab time khatam
Tu tu main main ka time khatam
Ab main hi woh, ab main hi hum

Baithe rahane ka time khatam
Doshi kahane ka time khatam 
Tu tu main main ka time khatam
Ab main hi woh, ab main hi hum
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