Jab Sath ho 7up: I feel up

Have you seen these new commercials for 7up. You possibly must have seen, but if not take a look.

 The girl in the ad waiting for somebody or the boy going for the Mumbai local train are little down and restless when a guy in Kathakali outfit / woman in Kimono respectively offers them 7up. Then unlike one expect them to dance on Kathakali/ Japanese traditional music, they start dancing on offbeat and funky music with unorthodox dance moves. This appears hilarious to surrounding people and makes the environment lighter and ups every body's mood. This is the theme behind these ads where 7up ups every body's mood by offering something unexpected."Jab Sath ho 7up: I feel up"

Though the theme is interesting, somehow it doesn't seem to be working. First of all, it doesn't appear from the body language of the girl/guy that they are down and they require something like 7up to cheer them up. Second, whole scene doesn't look natural but looks more like part of flash mob. Third thing is about the attire of the dancers. Though the attire of Kathakali/ Kimono is a requirement of the theme, but somewhere it disappoints and feels bad to see funky steps in those attires. I always have found kind of respect for the Kathakali dance and dancers. When you see a Kathakali dancer, you expect a grace that comes with that whole costume. Same is the case with Kimono. It somehow does not well on eyes.

I used to look forward for 7up's ads. Its Fido Dido is one of my favorite characters. These ads are pretty much disappointments compared to that.

Overall these ads doesn't rise to its earlier standards and are more or less forgettable after first watch. What do you think?

A Path To Remember : Chateau de Versailles

Good Knight Low Smoke Coil: Machhar Mila Kya

I came across these series of interesting commercials for "Good Knights low smoke coil". These ads have turned out well and gives you a reason to smile. The commercial series revolves around an old couple. According to the lady there is no mosquito in their home. The old guy challenges this proposition and on bet is his chair which the lady would get if he can not find any mosquito and if he manages to get one, he will be entitled to 2 spoons of sugar in his tea.

The series follows different scenes how the old guy tries hard to find one mosquito at home. Instead he keeps getting other lost items that reminds him of his college days or their honeymoon days.

And later on when he could find one mosquito, to avoid embarrassing defeat of the hands of his wife, he tries to get one from neighbor's home. 

The series has turned out be very good. The actors have done great job and look genuine in their roles.

I am not really sure if Good Knight Low smoke coil is this much effective or not but this ad series has been effective in reaching the households and steal viewers 30 seconds in the break

Student residence, Cité internationale universitaire de Paris

IPL 6 - Sirf Dekhne Ka Nahi

IPL 6 is round the corner. Today is its opening ceremony. Tomorrow onwards for  a period of almost 2 months, Indian Cricket fans will have something to look forward every evening. If I remember correct, DLF was major sponsorer till IPL-5, but IPL-6 is sponsored by Pepsi. 

Many other things have also changed while moving from IPL-5 to IPL-6. One major change is the team itself. Earlier Deccan Chargers doesn't exist any more. Though Hyderabad is still one of the host places, but the team owner has been changed. New team is owned by Sun group and the new team name is SunRisers Hyderabad. There was some issue with Pune Warriors also about the venue located in Pune. Apparently it was about to be moved to Kanpur, but then it was settled down and Pune Warriors is still in the run.

Many of favorite players are out of the competition. One prominent name is Saurav Ganguly who was a big reason why KKR and later on Pune Warriors were able to attract the crowd. Another interesting development is the inclusion of Ricky Ponting in Mumbai Indians as a Captain. It will interesting to watch Ponting and Tendulkar play together. A major blow I guess came to Delhi Dare Devils when one of their players Jesse Ryder got in to a brawl and went in to coma. 

On advertisement side for IPL-6, somehow it appears little cold. Except for Chennai SuperKings I did not came across any advertisements for any other franchisee.  There are some commercials making rounds for IPL -6 in general with Farah Khan at the center teaching people of different backgrounds like office people, family, kitty party ladies, how to celebrate when ever there is any instant of cheering like somebody hitting boundary or six or a wicket falls. These ads are not as novel as they were for earlier IPL seasons but still Farah Khan in her style has pulled these ads. With these ads she is introducing a music piece, we are going to keep hearing for next two months and a set of funny steps which I am not sure how many people are going to follow in stadium. It will be fun to watch if all audience perform that step together.

IPL-6 is taking off today followed by first match tomorrow between Kolkota Knight Riders (KKR) and Delhi Dare Devils (DDD). This is the last season of IPL where all players remain with their home teams. For next IPL season, all teams will be dissolved and fresh teams will picked through new auctions. So, if you follow a team because of a particular player, this is the last chance to cheer for him. Probably, he won't be playing next season or may be for a rival team.
Follow these links for commercials:
https://www.youtube.com/watch?v=j19L_EiD1VA

https://www.youtube.com/watch?v=GYnOxwU7Gdk

https://www.youtube.com/watch?v=0MQ4Jbb_nns

https://www.youtube.com/watch?v=U53z17c88mU

Good Morning: Rajasthan

BlackBerry Z10: Built to keep you moving

This is one awesome commercial brought by BlackBerry for its new product Z10. 

Z10 is apparently BlackBerry's first touchscreen phone. It comes with some nice features like BlackBerry hub to save your messages and a unique feature of time shift which allows users to get perfect pictures avoiding ones where people close their eyes. It allows the user to keep  a balance between their professional and personal life by keeping all the data together  and thus helping make a quick shift from professional and personal life.

The commercial goes on to show these features and how easy it is to swing between personal and professional life. Best part of the commercial is the back ground music and the song "Elephant" by Rock band "Tame Impala". The song is really beautiful and worth giving an ear to it.Not whole of the song is used for the commercial and it has been little mixed up to suit the graphics of the commercial. You can find whole lyrics at the following link:

http://www.azlyrics.com/lyrics/tameimpala/elephant.html

But the part that is used in the commercial is here:

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He pulled the mirrors off his Cadillac,

'Cause he doesn't like it looking like he looks back,

He talks like his opinion is a simple fact.

Too bad your chances are slim.

And it's not like mister shook to get shy when they ask him who is under,

There must be something deep down in the middle down there,

He's not too easily scared.

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