Cadbury ads always had that quotient of sweetness in it. I have already written a post on this topic , where I revisited an old ad from 90's and how its quality went down with the introduction of Cadbury Silk. But then it recuperated a bit and with this latest ad probably it is again back to its glory days.
This recent ad has removed all the bad impressions made by those yucky Cadbury Silk introductory ads and brought back the interesting chemistry between people with a taste of cadbury infront of people. For the first time, I felt like the words in the lyrics make any sense with what is happening in the ad. The expressions on the faces of two actors added more genuineness in to it. I really enjoyed watching this ad.
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