Tuesday, July 29, 2014

Dekho dekhe ye zamana

Ka Jo
A new ad has been "floating" on our TV screens. After a long time a fresh music based ad is creating space in our mind. There are two aspects of the ad who gets your attention. One is visual treat. In the back drop of Rajasthan, a bunch of  ski divers make a jump and create an impression of wing while floating over the space over people. It looks improbable to imagine such a huge impression of wing being created that floats across the sky. But it is fantastic. Hats off to those who actually perform this stunt.

Dekho dekhe ye zamaana
Panchhi uda jaye re.
Ud jaye re, ye dekho panchhi
uda raha ye, pankh phelaye

Sabhi ko chhod kar
Wo dekho udd gaya

Are ud ud ud ud, are udgaya, udgaya, udgaya (Akshay Kumar voice)

Dekho dekhe ye zamaana
Panchhi uda jaye re.

Second and probably more impressive thing of the ad is the background song, that makes you stop for a minute and watch the complete ad. Song has very beautiful wordings heard in recent times and the voice used makes it eternal. I could not get the name of the singer anywhere, but it reminded me of Ustad Sultan Khan's singing who is well known for the video album " Piya basanti re".

Ka Jo / Author & Editor

Has laoreet percipitur ad. Vide interesset in mei, no his legimus verterem. Et nostrum imperdiet appellantur usu, mnesarchum referrentur id vim.


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